Landing pages design Zurich
Landing pages are considered one of the best ways to generate leads. The form landing page is probably the most important part of your marketing strategy as it allows you to capture leads, track conversions and fill the sales pipeline.
Everything else you do in your marketing campaigns emails, paid advertising, remarketing, social media posts, direct mail, public relations. Should all drive traffic to your landing page and form. You may be wondering how to design landing pages that become lead generation machines.
A survey on landing page effectiveness produced some interesting statistics. 68.2% of landing pages contained more than five call-to-action links, although this only resulted in 10.5% conversions. In contrast, landing pages with only one call-to-action resulted in 13.5% conversions.
The value of social proof on landing pages was confirmed by the fact that conversion rates for landing pages with happy customer reviews, photos, and social media posts were 12.5%, compared to 11.4% for pages without social proof. Desktop-only versions of landing pages had a conversion rate of 10.7%, while mobile responsive landing pages had a rate of 11.7%.