Digital Marketing in Zürich
Along with the growth of internet usage, there was a growth of related activities such as digital marketing. The main difference between traditional and digital marketing is that digital marketing focuses on the customer, offering him a personalized message and response to his query.
Many search engines can be used in two equally important ways. The first way is search engine optimization (SEO) that helps companies show unpaid search results.
It is the process of optimizing online content so that a search engine shows it as a top result of searches for a certain keyword. Another way is search engine marketing (SEM) that allows marketers to buy inventory in search results. When they are online, besides browsing, users can see various content. In addition to that content, they can also see ads in multiple forms, such as text, image, or video ads. That type of advertising is called display advertising.
Additional advertising opportunities on the internet are social networks because they allow connecting with the clients by creating a company profile on one of the social networks where clients are present. In addition to the aforementioned forms of marketing, email marketing can be used, which implies sending information and offers to people who have agreed to receive that kind of emails.