Signage Design Zürich
Helping people find their way through stores, airports, highways, and buildings is the main goal of signage design. A strong understanding of typography is essential in this area of design, as is an understanding of building plans, floor plans, construction, and exit procedures.
Signage designers work with interior and landscape designers as well as architects to create signage a sign, or system of signs, that will be highly visible but also will integrate with the space for which they are planned. Sign systems are designed to direct traffic, display information, or promote specific products or services.
Signage designers also create identity packages for companies that include logos, typefaces, and color schemes. Graphic designers often specialize in the design of particular types of printed material. Some designers work primarily with advertising, creating print and television advertisements, brochures, direct mail, or packaging.
Others work with editorial projects, designing and laying out newspapers, journals, magazines, and books. Although many graphic designers work independently, some are employed by advertising agencies, public relations firms, or publishing companies.
Graphic designers sometimes specialize in the design of particular types of printed material. Some designers work primarily with advertising, creating print and television advertisements, brochures, direct mail, or packaging. Others work with editorial projects, designing and laying out newspapers, journals, magazines, and books. Although many graphic designers work independently, some are employed by advertising agencies, public relations firms, or publishing companies.
Graphic designers use color, type, illustration, photography, animation, and various print and layout techniques to create visual compositions. Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers, and books), print advertisements, posters and billboards.
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