Packaging Design

Packaging design can be theater, it can create a story.

Packaging Design Zürich

 

Package design must function three-dimensionally and often utilizes texture as well as text and image. Industrial packaging is a major field, but it’s the consumer category that holds the most presence for industry, including food and beverages, cosmetics, household products, pharmaceuticals and smaller groups. Decisions about size and shape are often impacted by government regulations, and decisions about the overall personality and approach are often determined based on focus groups and consumer feedback.



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